As part of a larger internal communications program, Woods Creative was engaged to design and develop an Employee Handbook with the intent to showcase the vibrant culture and extensive employee benefit program available to Brookfield employees. The resulting handbook was distributed internally and was used extensively as part of their onboarding campaign. In conjunction with this initiative, we produced a series of corporate portraits that highlight each of Brookfield's departments in a light hearted caricature style. The resulting images hang in the halls of their HR department and pages of this handbook.
EMPLOYEE HANDBOOK - Detail
CORPORATE PORTRAITURE - Construction Team
CORPORATE PORTRAITURE - Human Resources Department
In order to attract the best and brightest talent, Brookfield approached Woods Creative to build a recruitment campaign to attract recent graduates throughout Alberta. Our approach involved representatives from departments all over Brookfield to 'hit the road' and attend various career fairs in a campaign we coined, "get a job, build your career". To support Brookfield staff we built a photo-booth, complete with a professional photographer, studio lighting and props. Participants' photos were then promptly uploaded to a custom developed Brookfield Recruitment Facebook page, where they could ‘like’, share and tag their photos to win an iPad after the career fair. The resulting facebook page led to a surge of social media engagement and and a platform to communicate relevant employment opportunities with Brookfield
TRADE SHOW BOOTH