Duncan Craig LLP is a fixture in Alberta's legal services industry with over 120 years of service and 45 active lawyers in their employ. In 2013, Duncan Craig sought Woods Creative to update their brand with the objective to better showcase their core values of partnership and community through clean and contemporary design. Our solution was to interlock a D and C to create the link that bonds Duncan Craig with their community. Overlapping concentric circles which shape the letters, also serves to create a virtual Venn Diagram which further illustrates their commitment to balance community with business. Further deployment of their new identity included a full brand package, stationery design, signage and marketing materials, to name a few.
BRAND PACKAGE - Details